The Halo Effect: How First Impressions Shape Fundraising, Sales, and Leadership Success
What do you think about Allen and Ben? Allen is intelligent, industrious, impulsive, critical, stubborn, and envious. Ben is envious, stubborn, critical, impulsive, industrious, and intelligent. If you’re like most people, you probably viewed Allen more favorably than Ben—even though their traits are identical. Why? Because of something called The Halo Effect. The Halo Effect is a psychological bias where our impression […]