In today’s fast-paced fundraising environment, effective influence isn’t a “nice-to-have.” It’s your most essential tool.
Want to raise more donations?
Influence donors to recognize your value.
Want deeper engagement?
Influence supporters to invest their time.
Tired of hearing “Let me think about it?” Influence people to take action—now.
Fundraising isn’t what it used to be.
Gone are the days when a good lunch and a passionate pitch were enough. Today’s donors are more informed, more discerning, and more selective than ever. To truly succeed, fundraisers must do more than tell a compelling story—they must build trust-based, value-aligned relationships that lead to confident and meaningful giving decisions.
Influence is not manipulation.
It’s the ethical and strategic communication that guides donors toward choices that align with their values—and your mission. When done well, it builds deeper engagement, faster decisions, and stronger donor loyalty.
That’s why this training is rooted in science, not guesswork.
As one of only 13 individuals in the world personally trained by Dr. Robert Cialdini, the foundational researcher in the psychology of influence, I bring exclusive access to the real science behind donor decision-making.
Dr. Cialdini’s 7 Universal Principles of Influence are:
They help donors say “yes” with confidence—because it feels like the right decision, not a pressured one.
But applying these Principles effectively takes more than knowing their names—it requires deep skill, strategic timing, and relational finesse. That’s exactly what you’ll master in this training.
The challenges in today’s nonprofit world are real—and growing:
You don’t need another one-size-fits-all fundraising tactic.
You need a system that works—because it’s based on how people actually make decisions.
This isn’t just theory—it’s science-backed strategy you can apply immediately to raise more money, deepen donor trust, and inspire action. You’ll learn how to:
Use micro-expressions, body language, and DISC insights to connect fast and authentically.
Speak the language of your donor—whether they’re visual, auditory, or kinesthetic—and use words and phrases that resonate.
From generational motivators to power dynamics, learn how to ethically guide donors toward confident “yes” decisions.
Master Cialdini’s proven principles—like Reciprocity, Consensus, Authority, and Scarcity—to inspire action without pressure.
Frame compelling requests, overcome objections with confidence, and lead conversations that feel natural, not scripted.
Turn one-time gifts into lasting relationships with trust-building strategies that keep donors engaged and loyal.
Rewire limiting beliefs and show up with the confidence, clarity, and energy that donors respond to.
Whether you’re a seasoned fundraiser or just stepping into development work, this training equips you with:
The fundraising world is shifting.
Donors expect more. Resources are tighter. Competition is fierce.
Whether you’re cultivating major gifts, stewarding annual donors, or engaging volunteers and leaders, the ability to ethically influence is the single most valuable skill you can master.
Don’t let outdated strategies or donor fatigue hold you back.
This course gives you the clarity, confidence, and tools to communicate more powerfully, connect more meaningfully, and raise more money—ethically and effectively.
Because when people feel good about giving, they don’t just say yes—they stay connected.
