Science of Fundraising
Why Use Anything Else?
In fundraising today, effective influence is essential. Want to raise more donations? You must influence others to see your value. Want more engagement? You must influence people to give you their time. Tired of hearing, “Let me think about it?” You must influence donors to act.
Fundraising today is harder then ever. Gone are the days of getting a donation check over lunch because someone believes in your cause. Today, you must quickly and efficiently influence others by creating long-lasting relationships, mutual trust, and commitment.
Dr. Robert Cialdini’s in-depth and renowned research on persuasion taps into universal human tendencies that cross cultures, generations, and time. These powerful influence techniques can be taught, learned, and implemented in an ethical manner.
In most cases, these Principles help people to know when it is wise to say “yes” to a given request. They counsel us to make the right decision quickly and effectively.
Although the Principles seem like common sense, the full understanding of their importance and the implementation of successfully moving people to a YES takes mastery.
As a fundraiser with more than 25 years of experience, our CEO, Gail Rudolph, set out to find a better way to meet the new demands of obtaining donations and engagement. This quest led her to Dr. Robert Cialdini, the “Godfather of Influence.” Gail is one of only 12 people worldwide – and the only woman in the United States – personally certified and endorsed to impart his teachings and coach on influence.
These powerful techniques along with additional scientific research and certifications inspired Gail to create a proven fundraising method that can be taught, learned, and implemented in an ethical manner.
Becoming a Fundraising Guru is not hard once you have the correct tools and know when to use them.
A boy scout troop trying to sell popcorn outside a grocery store made one small change after using just one of the techniques, resulting in a 366% increase in sales.
Initially, they asked passersby, “Would you like to buy some popcorn? It would support the Boy Scouts.” This approach resulted in a “no” most of the time. After implementing scientifically-based techniques, they changed the sequence of the question. They first asked, “Do you support the Boy Scouts?” Most people said “yes.” Then they asked, “Would you like to buy some popcorn to support our troop?” One small change resulted in a huge impact.
GRC’s fundraising program includes:
GETTING A "YES" TO YOUR ASK
UNDERSTANDING YOUR DONOR
HOW TO ETHICALLY INFLUENCE
HOW TO CORRECTLY PRESENT
YOUR “ASK”
KNOWLEDGE OF HOW A DONOR'S BRAIN WORKS
UNDERSTANDING OF BASIC HUMAN DYNAMICS
DEVELOP YOUR ABILITY TO EFFECTIVELY READ OTHERS
AWARENESS AND IMPROVEMENT
OF YOUR NON-VERBAL MESSAGE
Using these scientific techniques and tools will transform your fundraising results. Book a call to learn more today!
What OTHERS Are Saying
Contact us toschedule your training
Begin your journey towards being a master of influence with Dr. Robert Cialdini’s Principles of Persuasion courses facilitated by Gail Rudolph Collaborative.
Follow in the footsteps of the thousands who have benefitted from Dr. Cialdini’s teachings; learn the Principles of Persuasion today.
