The Three Words That Changed Everything

One of the most powerful influence tools in human decision-making is also one of the simplest: Contrast. And when you understand how contrast works, you start to see it everywhere — in great advertising, in great fundraising, in great leadership communication.

The Inner Game of Influence

The inner game of influence is your ability to: Recognize your own biases and patterns; Regulate your emotional responses under pressure; Remain teachable; Unlearn habits that no longer serve you; Step into a larger identity before you feel ready